Formal and Informal Page Layouts Formats for Designing

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader’s attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his/her work very attractive, effective and unique.

i. Formal / Symmetrical layout:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical centre line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting “toolbar” on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.

• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.

• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.

• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.

ii. Informal Layout

It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.

• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).

• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.

• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).

10 Benefits of Graphic Recording

Graphic recording is a tool for turning the intangible into the tangible it is a process and a product.

The process part is due to the graphic recorder transforming the spoken word into the visual. A graphic recorder listens intently to the conversation pen in hand and illustrates what they hear using pictures, words and color. This helps people collaborate and feel listened to creating a safe environment for new ideas.

The product part comes from the colorful output that is created. A complete digital capture of the illustrations created by the graphic recorder are compiled into a pdf that all participants receive after the event.

This process is hugely beneficial to any meeting of the minds and some of these benefits are outlined below.

1. Promotes Clear Thinking

Graphic records promote the clear thinking and good decision making that come when people can really ‘see what you mean’, and also see what they mean.

2. Provides Group Memory

A record of graphics captures the contents of a meeting in an engaging fashion and serves as an effective touchstone for recalling accomplishments and educating others.

3. Help Group Focus and Track

A graphic record provides a clear indication of what is being addressed by the group at any given moment, which aids participants to know where they are at and stay focused on the task at hand.

4. Increased Creativity

Recording graphics increases the ability to manifest ideas within an environment that unleashes the unlimited potential of the mind. As it uses both sides of the brain it opens up a relationship with the subconscious and allows thoughts and intuitions to flow freely. Visual Thinking builds connections with mnemonics and imagery eliciting the responses necessary to access these reservoirs.

5. Greater Efficiency and Productivity

Information discussed within a graphically recorded environment is more clearly understood, maximizing the time and efficiency of the “group mind.” With a greater grasp on individual roles and tasks, participants leave with a far better ability to reach goals and objectives. Graphic recording enables you to collect complex data in an integrated form on a single sheet of paper, increasing the opportunity to make informed decisions.

6. Greater Memory Retention and Comprehension – Scientifically proven studies show that simultaneous visuals increase participation and information comprehension. Add dimensions of real-time performance, radiant thinking (the brains natural process of thinking), metaphor, and mnemonics and comprehension is off the scale.

7. Documentation/ Product Creation

Recording graphics creates a real-time digital capture of the conversation. Clients receive an accurate recording of all the information harvested during programs that can be referred to at any time thereafter. These tools act as great memory tool that allow our clients to receive a cohesive understanding of what has been achieved.

8. Pattern recognition and understanding

Graphic recording is key in tapping the under utilized areas of the brain, boosting the creative IQ, the emotional IQ, assimilation of information, habit patterns and overall intelligence and mental performance.

9. Plays to your audience

Above 80% of us are visual learners. When we see it, we “get it.” Graphic recording provides critical information in an easy to understand format, predictable to the eye and organized for the brain. The faster participants understand your messages, the quicker and easier the agenda proceeds.

10. Seeing the Big Picture

A large graphical view of the discussion allows the group to notice relationships, identify themes, and spot gaps, all resulting in new insights. With more information on the page than could be held in the mind, people engage in higher level thinking and debate focused on solutions that truly consider the big picture.

As you can SEE the benefits of graphic recording are phenomenal no wonder the use of a graphic recorder or graphic facilitator is starting to become the norm in the top fortune 500 companies globally. In this new age of communication and community a tool like this is vital to ensuring you get the most out of your people’s time and effort.

The History and Evolution of Arrows in Graffiti Art

One of the most important design elements in graffiti art is the arrow. Arrows express movement and energy. In her groundbreaking book “Tag Town”, Martha Cooper photographed vintage graffiti tags in her Washington Heights neighborhood, still visible from the early 1970′s to 1980′s (tags are those hard to read scribbles you see on mailboxes and other surfaces around most cities). Many of these tags contained arrows, as well as stars, hearts, numbers, and crowns. From studying the images of these early tags, we were able to determine that the complex variations of arrows we see in today’s advanced Wildstyle graffiti letterforms originated from simple graffiti tags.

An arrow is an internationally understood symbol that is used on signs to simply indicate direction, as in “Entrance” or “Exit”. In graffiti art, however, an arrow is a powerful, visual tool that is often combined with letters to give them motion and dynamism. An arrow guides the eyes of the viewer in a specific direction. An arrow can project out from any side of a letter, weaving in and out, backwards and forwards, and around in circles, across a two-dimensional surface, creating depth and rhythm. Graffiti artist Ezo says that every graffiti writer has his or her own arrow and it’s true: the variations and design possibilities of an arrow are endless. An arrow can be drawn in all shapes and sizes; thick and chunky or long and spindly, pointy or squared, single or with multiple ends. An arrow can organically follow the flow and direction of a letter, like a vine. Or it can blast off of the side from which it protrudes, like a missile, as in the artwork of “The Rammelzee”, known as Gothic Futurism.

So, early graffiti writers incorporated simple arrows and other basic design elements into their tags to make them stand out and grab attention. From that simple beginning, the arrow has evolved into a multi-faceted, complex and autonomous art object of its own. One New York artist and graffiti writer, Mare 139, actually creates beautiful, 3-dimensional sheet-metal sculptures that contain only arrows, with light and space as parts of his designs. We think arrows are a fascinating and diverse element of graffiti letterforms, providing artists and students with continuous possibilities for innovation and style. We totally love arrows.

Surgical Steel Body Jewelry – Three Reasons Why Surgical Steel Body Jewelry is Your Best Choice

Are you interested in wearing body jewelry to give you a unique, fashionable look? If so, you should be aware of the many types that are available, and which are safest and most durable. Here are three reasons why you should put surgical steel body jewelry at or near the top of your list…

Varieties Of Body Jewelry Available

Much like traditional jewelry, body jewelry comes in many different styles, compositions, and price ranges. The most common is gold and gold plated. Solid gold, of course, is more expensive than gold plated. Organic, plastic, and glass are other types you will see.

Also popular is silver and steel. These minerals are relatively easy for jewelry craftsmen to work with, so you will find a lot of these on the market. What is important to understand is which are safest for you, your skin, and your piercings.

In general, plated pieces are the most prone to giving you unwanted skin problems and infections. You can generally tell by looking at their price tag or by asking a few simple questions. Most body jewelry costing less than five to ten dollars is plated, either with gold, silver, or steel.

Then again, some pieces crafted from glass or plastic are also in this price range, so it is best to ask before you buy. Glass and plastic are safer than plated items, but they are nowhere near as durable as those made from surgical steel, for example. We always recommend surgical steel body jewelry, especially for those on a limited budget. Here are the three main reasons why…

Surgical Steel Helps You Avoid Skin Problems

Surgical steel is a very high grade metal, and as the name suggests, it is frequently used in the medical profession where hygiene and safety are at a premium. If you buy from a reputable online source, you will get the best grade of surgical steel available.

The key is avoiding possible skin irritations and painful infections from buying plated or cheap pieces. Common sense precautions also come into play, like not letting anyone else wear your jewelry, nor borrowing any from someone else.

Reasonable Cost

You can buy body jewelry for as little as one dollar, and some pieces with precious stones run several hundred dollars. If you are on a budget, surgical steel items are ideal. Typically, you can get a durable, good looking piece for fifteen to twenty dollars.

Further, items made from this type of steel are available for any area of your body. Because it is increasing in popularity, you will find more and more selection of interesting and unique designs.

Durability

Steel is one of the most durable elements you can buy. Surgical steel is even stronger, so the item you buy will last for years.

Many other varieties of body jewelry will chip, fade, or tarnish. This is especially true with plated gold, silver, and plastic. Given their other risks, plated items in particular will not provide you any long lasting value.

Summary

Of the many varieties of body jewelry available, we recommend surgical steel as one of the safest, most economical choices. In general, you can find pieces in the fifteen to twenty dollar range, without fear of skin irritations or infections from cheaper grade metals.

Also, items made with this type of steel will last indefinitely. You can expect to own a fashionable, trendy item you can enjoy for years.